Globalization & Glocalization

Globalization refers to different people and cultures around the world and ways they communicate. One way that globalization occurs is through "glocalization", which is something that is popular in one place and then ends up being popular and "adopted" somewhere else, like music, TV shows, or movies. One example could be the texas-country music group, the Randy Rogers Band. At first the band only played in local areas in Texas such as San Marcos, New Braunfels, and small town festivals in south Texas. Because of glocalization, they are now played on major radio stations, featured on Country Music television and other country TV stations, and famous across the country and continue to become more popular everyday with the support of their fans and the fans spreading their music through communication.

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Advertising

Axe men products are one of the most influential brands when it comes to advertising, especially in the department of commercials. All Axe commercials have a central theme of guys using their products and getting lots of attention from beautiful, sexy women as a result. One commercial imparticular is the one referring to the "chocolate" fragrance axe. It shows a guy spraying himself with the chocolate scented spray and turning into a man made out of chocolate. It then shows him leaving his apartment, going to the movies, and wandering around the city. Everywhere he goes women are all over him, flocking after him trying to "eat him  up", and doing anything possible to get their hands or even mouth on him. This situation always occurs in these commercials: a guy uses an Axe product, and gets attention from hot,sexy girls in a provocative way. Showing this makes Axe appealing to young men, making them want to buy and use the products to get girls while also making it appealing to girls as well by making them think or want the men they want or are attracted to use Axe.

Three Act Structure

I think a perfect, recent example of Hollywood's three act structure is The Hangover.

     In the first act, the story is introduced. A group of four guys are going on a trip to Vegas for one of the guys (Doug's) bachelor party. All of the characters are introduced and the first act documents their journey to Vegas and what they do when they first arrive, which could be considered the semi-climax. However, they wake up to find Doug missing and no idea or recollection of what happened the night before, and the viewers have no idea as well.

     The second act is mainly the search for Doug. The gang, minus Doug of course, try to do some research and re-trace steps they took the night before. This is the longest part of the movie and basically hte most important. They learn one of the characters, Stu, got married and one of the other characters, Alan, apparently has a chinese man's bag that supposedly had $80,000 in it that he is now violently trying to get it back from the guys and holding "Doug" captive. Surprisingly, they get the money, but the wrong Doug, which is a major part in the second act. So they continue their search, but are running out of time to find and get Doug back in time to get married.

     The third act is finally realizing where the right Doug is and finding him. The huge climax of the movie is when they find him and then the rush of getting everyone to the wedding when no one had any idea what was going on.

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