Globalization refers to different people and cultures around the world and ways they communicate. One way that globalization occurs is through "glocalization", which is something that is popular in one place and then ends up being popular and "adopted" somewhere else, like music, TV shows, or movies. One example could be the texas-country music group, the Randy Rogers Band. At first the band only played in local areas in Texas such as San Marcos, New Braunfels, and small town festivals in south Texas. Because of glocalization, they are now played on major radio stations, featured on Country Music television and other country TV stations, and famous across the country and continue to become more popular everyday with the support of their fans and the fans spreading their music through communication.
picture from: blogs.pitch.com
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