Advertising

Axe men products are one of the most influential brands when it comes to advertising, especially in the department of commercials. All Axe commercials have a central theme of guys using their products and getting lots of attention from beautiful, sexy women as a result. One commercial imparticular is the one referring to the "chocolate" fragrance axe. It shows a guy spraying himself with the chocolate scented spray and turning into a man made out of chocolate. It then shows him leaving his apartment, going to the movies, and wandering around the city. Everywhere he goes women are all over him, flocking after him trying to "eat him  up", and doing anything possible to get their hands or even mouth on him. This situation always occurs in these commercials: a guy uses an Axe product, and gets attention from hot,sexy girls in a provocative way. Showing this makes Axe appealing to young men, making them want to buy and use the products to get girls while also making it appealing to girls as well by making them think or want the men they want or are attracted to use Axe.